Tosti talks: do more with less: context of use analysis for better (and cheaper) engineering solutions.

In this talk, I’ll highlight how early user identification and feedback collection help to refine value propositions and facilitate leaner engineering prototyping. More precisely, I will make a case for intrinsically embedding context-of-use analysis to reduce time, cost and waste in technology development. Using portfolio examples, I’ll connect this approach with project-based learning, student placements and projects. Finally, I will link lessons learnt from practice with startup tools such as the lean loop or the frugal innovation models, which we will discuss further in the Q&A session

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